On paper, Jack Tillman is just an average 21 year old American university student. So what makes him every parent’s worst nightmare?

In the last 5 years, Jack has spent over 10,000 hours playing video games. In the past 6 months alone, he’s invested 1,040 hours, cultivating virtual crops in FarmVille. That’s an impressive amount of time dedicated to mastering new skills which only hold value in a fictional universe. He has no job and his mastery of virtual farming skills isn’t getting him closer to his dream of becoming a physician.

What does this have to do with education and business outcomes? This same story is true for over 5 million Americans and illustrates several key insights into the neuroscience of learning and behaviour.

In this 11 part series, I explore current research in cognitive and educational neuroscience.  Research which has shifted our understanding about how the brain works and learns. I aim to shed light on these new findings and share 7 simple techniques we can use to boost memory, motivation and empower our audience to change their behaviour.

JUMP TO NEXT: 02 | Games, Dopamine, & Learning

Brains on Fire
quick tips monthly

Brains on Fire

quick tips monthly

Unlock the potential of your audience. Receive monthly tips based on research in the neurocience of learning, game mechanics, and audience engagement.

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